Why You’ll Want to Experience The Infrared Sauna at The NOW
THE PERFECT COMPLEMENT TO YOUR MASSAGE OR A STANDALONE RITUAL
It starts with warm infrared heat, the kind that can calm your busy brain. A heat that works beneath the surface to help you relax tight muscles. Inside The NOW’s new infrared sauna, it’s easy to disconnect from the outside world and reconnect within. You inhale deeply, and suddenly all your stress melts away. This is your moment to reset.
Whether you experience The Infrared Sauna before your massage, afterwards, or as a standalone service, it’s easy to understand why our newest relaxation ritual is already becoming an essential addition to our guests’ wellness routine. Currently available in our Santa Monica, West Hollywood, and Nashville Gulch boutiques, we invite you to detox, reset and renew NOW.
Why Infrared?
Our saunas use a combination of Near, Mid, and Far infrared wavelengths; each providing its own specific advantage. The sauna gently elevates your core temperature, a process which improves circulation, loosens fascia, eases pain, and releases toxins and impurities for a deep, cellular cleanse.
Studies show infrared saunas reduce inflammation, aid hormone regulation, and improve blood flow, meaning the first perk you’ll notice when you leave is a radiant glow you’ll keep for hours. Infrared heat has been shown to be helpful in replacing damaged cells and supporting the regeneration of new cells. It’s real recovery, with tangible benefits in a service that feels luxurious and calming instead of clinical. Keep reading to learn how to incorporate our infrared sauna in the way that works best for your self-care routine.
Pre-Massage Sauna
You can think of this as step one of your self-care ritual. Step in and let the infrared warmth release the tension in your body before your massage even begins. By relaxing tight muscles, the infrared sauna will make your massage even more effective.
Psychologically, it signals a shift. Consider it your invitation to pause and ease into the process of being present in your body. When the mind and body are aligned, you’re set up for your massage to be even more restorative.
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Post-Massage Sauna
With your muscles relaxed and your nervous system at ease, slip into The Infrared Sauna to lock it all in. Heat helps flush out metabolic byproducts, which contribute to soreness, fatigue, and inflammation. Pushing these toxins out of our bodies after a massage helps make the benefits of a massage last longer. As you leave the sauna, take a moment to hydrate, meditate, and notice the way you seem to float through the rest of your day.
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Standalone Sauna
No massage, no worries. Just 20 or 40 minutes of infrared warmth in a private space. It’s perfect for busy days and when you simply need a moment to pause and recenter.
Standalone Infrared Sauna sessions provide benefits on their own, from promoting mental clarity to easing achy joints, aiding in stress relief, and creating a dewy glow that radiates way beyond your skin. It’s a new addition to your self-care ritual that’s ideal for days between massage sessions.
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Real Results, Real Recovery
Wellness experts are calling Infrared Sauna plus massage the “smartest recovery duo” of 2025, a combination that boosts circulation, extends nervous system calm, supports cellular health and even enhances sleep quality.
“Massage already down-regulates the nervous system and improves lymphatic flow. Add infrared and you’re extending those benefits, helping the body stay in repair mode longer,” says The NOW’s Learning and Development Manager, Matthew Perry, in an interview with the LA Times. Infrared warms the fascia, and massage releases it. Together, they create more effective lymphatic flow and deeper, longer lasting recovery.
New sleep research highlights another way Infrared Sauna sessions can help your daily wellness routine. Raising your body temperature in the early evening, then allowing it to cool, helps signal to your brain that it’s time to wind down, making it easier to fall asleep. Many users report fewer sleep disruptions and deeper sleep after combining massage with infrared in the late afternoon or early evening.
Make it Part of Your Ritual
The Infrared Sauna is available NOW in Santa Monica, West Hollywood, and Nashville, with expansion coming soon to Southern California and Ohio. You can book an infrared sauna session online for an easy add-on service, pre or post-massage. For a standalone Infrared Sauna service, guests can call ahead to book by phone.
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Safety + Self-Care Notes
Infrared is generally safe, but not for everyone. The Infrared Sauna is not available to prenatal guests at any stage of pregnancy. Guests with cardiovascular conditions or heat sensitivity should check with a doctor before booking. Hydration is a must. Staying mindful and listening to your body is a much-needed part of this process that will help make this experience the best it can be for our guests.
Let the Infrared Sauna at The NOW be the new addition to your wellness ritual, whether you’re priming your muscles for massage, extending the calm of the massage you just received, or simply taking a moment alone to reset. We invite you to elevate your self-care routine and live in the NOW.
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